Orinda Intermediate School Bulldogs
• brand identity
The local Intermediate School was in need of an updated, friendlier logo. We wanted a fun character to don their hallways and materials for the eventual return to school post-CoVid. The final pup is bold and easily applied to spirit wear, car magnets and banners.
One of the challenges with this logo was achieving the right personality for the bulldog.
The old logo was clipart of a snarling dog. We knew we wanted something less angry! However, the first few sketches looked too sad. After this, I tried a smiling dog which, with the mouth opened, looked silly! Finally, I landed on closed-mouth smile that was “just right”.