SERVICES
I specialize in creating well-crafted, memorable brand identities & websites as unique as your business.
Brand Identity
WHAT IS BRAND IDENTITY?
Your brand identity is similar to an orchestra! It’s comprised of a variety of components (logo, color palette, photography, type) that when put together create beautiful music. As important as it is to have all of these instruments, it only sounds good if everything is in tune. Similarly, each piece of your brand has to not only look good, but be pointed at your target audience.
Every project follows a well thought-out design process based on your brand value, goals, and audience.
Web Design
CREATE A WEBSITE THAT CONVERTS
For my branding clients, I offer strategic-based web design, utilizing the Squarespace platform. I tie in all of the various components of your new brand identity in order to help create a cohesive brand. However, the focus is not just on a beautiful site, but one that speaks to your audience and converts.
Beginning with initial strategy & wire frames to the launch of your site, design is created with the customer behavior flow in mind.
“
Laurie showed an incredible ability to easily understand what I do and quickly translate that into a look and feel that fully represents my brand.. I’m so excited to get my business off the ground!
– Tanya Caragol, Outcomes for Life
”
MY PROCESS
Your project deserves a personal, detail-oriented approach.
Discover how a thorough strategy & design process can create a brand you are proud of.
01
brand discovery
Gain clarity on your why and attract your ideal clients as we dive into brand & web strategy & research.
02
design & refine
Multiple design options are thoughtfully crafted and refined from initial sketches through final files.
03
launch & support
Next, we implement your brand across all platforms including website design and brand collateral.
