The Station - shopping center
• naming
• brand identity
The Station is a much anticipated market hall-inspired retail establishment slated to be built in Orinda, CA. I was involved in the naming as well as all branding materials. The client wanted a logo that conveyed connection, as The Station will host numerous gathering areas in their outdoor spaces.
Upon completion of any identity project, clients receive a comprehensive branding guide. This contains crucial information, (color palette breakdowns and typography specifics) to achieve brand consistency across any platform.
Upon completion of any identity project, clients receive a comprehensive branding guide. This contains crucial information, (color palette breakdowns and typography specifics) to achieve brand consistency across any platform.